There is an increasing number of workshops and online courses dedicated to creativity, new technologies, innovation and design thinking which are crucial knowledge for sustaining the competitive advantages of firms. People who learn those soft skills and new competencies, altogether with creative and knowledge-based workers (artists, scientists, engineers, entrepreneurs), are representative of the creative class which is described by Richard Florida as the leading force of growth in the economy. Those creative professionals are essential for the attractiveness of cities that we can call “Creative Technology Cities” or “CreaTech Hubs”.
Major Tech Hubs from all around the world cover almost any tech vertical based on digital and key enabling technologies. San Francisco, well known for web technologies, has moved towards BioTech and CleanTech. Moving over FinTech, CreaTech and DeepTech are tech trends taking off in London. CreaTech is a new core vertical promoted by the British Creative Industries Council which hosted the festival Createch 2017 to highlight sectors like fashion, games, design or media. Keeping in mind the wider range of the creative class, we should define CreaTech as a fuller spectrum of Creative and Tech insights.
CreaTech Hubs are cities at the core of the creative economy, a concept defined by John Howkins to bring together ideas about the creative industries, the cultural industries, creative cities, clusters and the creative class. In this way, CreaTech is a new paradigm that involves creativity, innovation and design at the intersection of technology to transform traditional sectors from RetailTech to Fintech. The digital transformation and smart cities are the factors of this incremental innovation process which, altogether with DeepTech (disruptive innovation based on substantial scientific advances), create innovation spaces.